Art & Copy is about advertising and creativity, and its profound effects on modern culture. Beginning with advertising's "Creative Revolution" of the mid-1960s, Art & Copy features writers and artists such as Lee Clow, who introduced Macintosh computer in "1984;" Dan Wieden, who coined "Just Do It" and changed how our nation views sports; Hal Riney, whose emotional ads for Reagan insured his reelection; Phyllis K. Robinson who helped invent the "me generation" with a Clairol tagline; George Lois, who vitalized MTV and introduced Tommy Hilfiger overnight; Jeff Goodby and Rich Silverstein who "Got Milk?," and Mary Wells Lawrence, who repackaged the City of New York via her "I love NY" campaign. By defying the conventions of traditional advertising, each of these individuals brought a revolutionary spirit to their work. Directed by Doug Pray (Surfwise, Scratch) the film interweaves stunning cinematography of TV satellites being launched, billboards being erected, and some of the greatest ad campaigns of all time, resulting in an inspiring synthesis of art, commerce and human emotion.